Naked Society


Naked Society

Naked Society is a danish design brand focusing on items for the home  and slow living wear. Naked Society develops unique products in a  design univers from a creatively experimental view that consistently wishes to challenge and exchange traditional production methods with meticulous expertise within artisanal processing. The founding philosophy of Naked Society is, quite simply, that our company brings love and care to all aspects of our ventures.

Fair Nomad Society

Fair Nomad Society was founded by Pernille Skriver and Alexandra Winther Høeg in 2017 as a design & Lifestyle store in the center of Copenhagen.

A store full of curated danish design, focussing on products with a story to be told, products that last a life time to be passed on to the next generation. From luxury new and preloved fashion, fine jewellery and decor to up-cycled denim products by Naked Society. All item chosen with a focus on quality and beauty, creating a timeless, yet modern universe

By the end of June 2021 the focus for Fair Nomad Society has changed to be on online sale until we open up again in a new diffrent and more vibrant set-up under the frames of Naked Society at Refshaleøen in Copenhagen. A new all in one set-up with workshop and showroom open by appointment + selected days. The online store is open 24 hours




Naked Society is a design brand that focuses on interior design, created from the idea that the aesthetic should be a melting pot of Scandinavian purity, fine handicraft and a touch of colourful Africa. 

The founding philosophy of Naked Society is, quite simply, that our company brings love and care to all aspects of our ventures.


Naked Society develops products in a strong design univers from a creatively experimental view that consistently wishes to challenge and exchange traditional production methods with meticulous expertise within artisanal processing.

Naked Society´s design perspective lifts recycled materials into the food chain of the product. The idea of recycling discarded jeans came on one of our numerous travels to Africa: Tanzania, Kenya og Uganda, where we experienced the surplus stocks of Western textiles firsthand.

Our production is based in Denmark and Africa. Naked Society´s products are primarily produced from natural materials, for example, sisal, horn, wood, as well as locally weaved fabrics. However denim as a recycled material plays the biggest role in our designs. Denim is a resistant original raw material, available in numerous unique blue, grey  & black nuances. We admire the thought that the raw material contains a kaleidoscope of hundreds of extraordinary stories across all layers of society and cultures.



Naked Society has a social and environmental strategy with focus on producers that are exposed, and who may therefore obtain better living conditions and reduced marginalisation due to their professional work, both economically and socially.

Danish Producers

The Green Enthusiasts’ project, ”Old Jeans, New Life’,” involved a crafting project in Denmark as a production place, where many ethnic minority women are assigned. We also work with local smaller producers and workshops in Denmark.

African Producers

The production of recycled denim products in Tanzania is carried out in collaboration with NGO’s, fairtrade producers, and small business owners. An example of one of our first partners was an NGO in Tanzania educating HIV-positive women in sewing, all the while providing a safe environment and medicine. Another partner is a fairtrade textile producer that works with exposed groups in Tanzania. All the women and groups are limited with regard to technical and physical capabilities, but through the cooperation they are challenged creatively, also in their craft.



Naked Society’s vision is to engage in projects and establish collaborations across areas that match our philosophy. This means, quite simply, that we include our heart and brain in all our work methods.

The projects that Naked Society is involved in must therefore contain a certain degree of social aspect, and elements of considerable consideration for our environment.

Grønne ildsjæle project

A project with support from the pool for “Grønne ildsjæle” by the Danish Ministry of the Environment, completed in 2014.

Re-use of Textiles
In Denmark, there are about two things you can do with the clothes you are done wearing:

  1. Donate it to Red Cross among others, hoping it will benefit some people.
  2. To throw it away.

Both options are a way of closing your eyes, and hoping that something proper/responsible will be done with it, but we actually have no clue.

Naked Society has attempted to develop a setup that creates a third solution for old clothes – so far for old jeans only. This solution is to donate it to us, through collections at schools and institutions. Hereafter, we transform the materials into new, exciting design products. For some products, we break down the material completely before we crochet it into different design and living products. For the products made of denim, we use recycled materials almost exclusively.

In the future, we need to think more about the resources we have, and one of those is textiles. Today, a large part of our second-hand clothes is sent abroad, where it passes through several stages, before it is ultimately wasted at surplus stocks in Africa.

If it is recycled, it is often for cloths or for isolation. At the same time, endless amounts of new textiles are produced every day around the world, all the while our raw materials are getting more costly. For this reason, solutions to reusing existing textile resources must be found – for new, exciting products that can make life a little more fun.

Naked Society’s production of accessories such as bags, pillows, and puffs are examples of how to re-use used textiles in a design context. This is not necessarily the answer to all the world’s problems, but an example of how to create something beautiful and useful from something old and worn.

_Nyt stander foto _MG_2513


In the spring of 2015, Naked Society experimented with an alternative collecting of clothes at schools and institutions. Here, we placed a stand that children and their parents could fill with old jeans. At the same time, we created a booklet with inspiration for schools that wished to work with recycling, re-use and textiles as a part of the teaching.

Special Thanks to Trasborg Denmark and Several Schools in the Copenhagen Area, who made the fist collection possible, by donating jeans.

Our experience is that both children and employees showed great interest in being a part of reusing different kinds of materials. It is typically during their school years that children learn what can be recycled and what needs to be thrown out, and Naked Society’s collection therefore fits perfectly because it opens your eyes to the fact that even things that may normally go in the trash can be given new life, if you think creatively.

Together with the collection, we encourage schools to save ‘the top with pockets’ from the collected jeans, and leave the rest to us. This way, they are able to experiment with how to use the material in new contexts during their creative courses.

Danish Craft Collection

Naked Society has received the privilege of being chosen to participate in Danish Craft Collection no. 18.

Danish Craft Collection is an annual collection of the best in Danish crafts and design, which is shown every year at the Parisian lifestyle fair, Maison et Objet. As a part of the Danish Craft Collection, Naked Society’s Recycled Denim Collection is shown in a curated exhibition together with other Danish design products on a centrally placed booth at the fair. At the same time, they are also shown on for the following year. The goal is to promote Danish design worldwide, and Naked Society is proud to be selected for this with our different design that tells a story of re-use, Scandinavian design, and new standards for recycled materials.

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